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Title details for Designing Logos: the Process of Creating Symbols That Endure by Jack Gernsheimer - Available

Designing Logos: the Process of Creating Symbols That Endure

by Jack Gernsheimer
ebook
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How to design great logos, step by step by step.
* Lavishly illustrated with 750 color images
* How-tos, case studies, and detailed analysis of well-known logos
What makes a logo good? What makes it bad? What makes it great? The entire process of logo design is examined, from the initial client interview to brainstorming, from first presentation to delivery of the final standards manual. Through 750 color illustrations, classic logos are analyzed, and readers will learn a thirteen-point system for measuring the effectiveness of any logo. Learn about the uses of positive and negative space, balance, color, and typography; follow intriguing case studies; discover how to make effective presentations to clients. Designers, marketing and branding specialists, educators, and students everywhere need this definitive guide to creating great logos.
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Publisher: Allworth

Kindle Book

  • Release date: February 23, 2010

OverDrive Read

  • ISBN: 9781581157512
  • Release date: February 23, 2010

EPUB ebook

  • ISBN: 9781581157512
  • File size: 5034 KB
  • Release date: February 23, 2010

Formats

Kindle Book
OverDrive Read
EPUB ebook

subjects

Art Nonfiction

Languages

English

How to design great logos, step by step by step.
* Lavishly illustrated with 750 color images
* How-tos, case studies, and detailed analysis of well-known logos
What makes a logo good? What makes it bad? What makes it great? The entire process of logo design is examined, from the initial client interview to brainstorming, from first presentation to delivery of the final standards manual. Through 750 color illustrations, classic logos are analyzed, and readers will learn a thirteen-point system for measuring the effectiveness of any logo. Learn about the uses of positive and negative space, balance, color, and typography; follow intriguing case studies; discover how to make effective presentations to clients. Designers, marketing and branding specialists, educators, and students everywhere need this definitive guide to creating great logos.
Expand title description text
Art Nonfiction