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Getting Started in Small Business For Dummies

ebook

Ensure success when starting your small business with this must-have introductory guide

Have you always wanted to know what it takes to run a successful small business? This easy-to-follow guide includes everything you need to know to get started. Turn your business idea into reality with handy information on all the basics, from learning how to create a strong business plan to developing a solid online presence.

  • Create your first business plan -- discover how to develop smart business strategies and build a roadmap for success
  • Learn the legal jargon -- protect your ideas and register your business properly
  • Market your business strategically -- establish who your key customers are, research your rivals, and create a killer marketing plan
  • Take the stress out of bookkeeping -- ensure all of your admin is covered, from choosing accounting software to handling petty cash
  • Master online marketing -- explore different ways to reach customers with keyword optimisation and other online tools

Open the book and find:

  • Advice about being your own boss
  • Secrets for matching sales goals to savvy marketing strategies
  • Guidelines for keeping your finances in shape
  • A step-by-step guide to profit margins
  • Tips on using social media to promote your business

Learn to:

  • Decide what type of small business is right for you
  • Put together a winning business plan
  • Understand your financial and legal obligations
  • Maximise your online presence

Expand title description text
Series: Australian and New Zealand Edition Publisher: Wiley Edition: 2

OverDrive Read

  • ISBN: 9781118222836
  • Release date: November 14, 2012

EPUB ebook

  • ISBN: 9781118222836
  • File size: 3130 KB
  • Release date: November 15, 2012

Formats

OverDrive Read
EPUB ebook

subjects

Business Nonfiction

Languages

English

Ensure success when starting your small business with this must-have introductory guide

Have you always wanted to know what it takes to run a successful small business? This easy-to-follow guide includes everything you need to know to get started. Turn your business idea into reality with handy information on all the basics, from learning how to create a strong business plan to developing a solid online presence.

  • Create your first business plan -- discover how to develop smart business strategies and build a roadmap for success
  • Learn the legal jargon -- protect your ideas and register your business properly
  • Market your business strategically -- establish who your key customers are, research your rivals, and create a killer marketing plan
  • Take the stress out of bookkeeping -- ensure all of your admin is covered, from choosing accounting software to handling petty cash
  • Master online marketing -- explore different ways to reach customers with keyword optimisation and other online tools

Open the book and find:

  • Advice about being your own boss
  • Secrets for matching sales goals to savvy marketing strategies
  • Guidelines for keeping your finances in shape
  • A step-by-step guide to profit margins
  • Tips on using social media to promote your business

Learn to:

  • Decide what type of small business is right for you
  • Put together a winning business plan
  • Understand your financial and legal obligations
  • Maximise your online presence

Expand title description text