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Understanding Brands

ebook

Good brand management is the route to getting a brand to work harder, make its proper mark and achieve success. Any brand – new or old – must be managed, nurtured, exploited and, when necessary, changed. Understanding Brands is for those who know that brand management is crucial but don't know how to go about it. Featuring fascinating real-life examples, including: Persil, Levi Strauss, Dyson, Ben & Jerry's, IKEA, Virgin Atlantic and Nestle. Understanding Brands takes you through the entire process of building, defining and managing a brand.


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Series: Creating Success Publisher: Kogan Page Publishers

OverDrive Read

  • ISBN: 074944861X
  • Release date: August 8, 2006

PDF ebook

  • ISBN: 074944861X
  • File size: 1233 KB
  • Release date: August 8, 2006

Formats

OverDrive Read
PDF ebook

Languages

English

Good brand management is the route to getting a brand to work harder, make its proper mark and achieve success. Any brand – new or old – must be managed, nurtured, exploited and, when necessary, changed. Understanding Brands is for those who know that brand management is crucial but don't know how to go about it. Featuring fascinating real-life examples, including: Persil, Levi Strauss, Dyson, Ben & Jerry's, IKEA, Virgin Atlantic and Nestle. Understanding Brands takes you through the entire process of building, defining and managing a brand.


Expand title description text