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Title details for The Hidden Art of Interviewing People by Neil McPhee - Available

The Hidden Art of Interviewing People

by Neil McPhee
Roger Terry
ebook
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There is growing interest in the use of Neuro Linguistic Programming (NLP) as a Qualitative Market Research technique. NLP was previously used in psychology to understand how people think and react, and as a tool in self-development, interpersonal skills and business, looking at how our brains think and experience the world.

Qualitative Market research experts now see that using NLP can help the researchers understand the human brain and, armed with this power, they can find out the truth from interviewees. The Hidden Art of Interviewing People shows how, by using NLP and related techniques in interviews, the market researcher can see beyond the obvious to the truth.

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Publisher: Wiley

OverDrive Read

  • ISBN: 9780470513231
  • Release date: June 13, 2007

PDF ebook

  • ISBN: 9780470513231
  • File size: 4354 KB
  • Release date: June 13, 2007

Formats

OverDrive Read
PDF ebook

subjects

Business Nonfiction

Languages

English

There is growing interest in the use of Neuro Linguistic Programming (NLP) as a Qualitative Market Research technique. NLP was previously used in psychology to understand how people think and react, and as a tool in self-development, interpersonal skills and business, looking at how our brains think and experience the world.

Qualitative Market research experts now see that using NLP can help the researchers understand the human brain and, armed with this power, they can find out the truth from interviewees. The Hidden Art of Interviewing People shows how, by using NLP and related techniques in interviews, the market researcher can see beyond the obvious to the truth.

Expand title description text
Business Nonfiction