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Title details for Heritage Marketing by Shashi Misiura - Available

Heritage Marketing

by Shashi Misiura
ebook
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"Heritage Marketing" is a new and clearly written textbook that systematically addresses the principles of marketing as applied to the heritage sector. The 'heritage industry' and its growing importance internationally is defined, as is how it links with the study of modern tourism. The book then goes on to look in detail at the marketing issues that arise from the particular management, educational and cultural aspects of heritage. The book is a clear introduction for students and professionals. It is packed with examples and cases from around the world. It is the most up to date and comprehensive text of its kind. As heritage tourism continues to grow, so the management and marketing of heritage resources will grow more important to governments, councils and managers. This book is the ideal way for all those new to the area to understand the fundamental principles and best practice in the sector.

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Publisher: Elsevier Science & Technology

OverDrive Read

  • ISBN: 9780080455501
  • Release date: March 26, 2010

PDF ebook

  • ISBN: 9780080455501
  • File size: 2725 KB
  • Release date: March 26, 2010

Formats

OverDrive Read
PDF ebook

subjects

Antiques Nonfiction

Languages

English

"Heritage Marketing" is a new and clearly written textbook that systematically addresses the principles of marketing as applied to the heritage sector. The 'heritage industry' and its growing importance internationally is defined, as is how it links with the study of modern tourism. The book then goes on to look in detail at the marketing issues that arise from the particular management, educational and cultural aspects of heritage. The book is a clear introduction for students and professionals. It is packed with examples and cases from around the world. It is the most up to date and comprehensive text of its kind. As heritage tourism continues to grow, so the management and marketing of heritage resources will grow more important to governments, councils and managers. This book is the ideal way for all those new to the area to understand the fundamental principles and best practice in the sector.

Expand title description text
Antiques Nonfiction