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“Lends some insight into the evolution of beer can design and the changing conversation with the consumer through its 500 images.” —Cool Hunting
 
Ever crack open a can of Chief Oshkosh of Wisconsin, or sample Pabst’s Big Cat Malt Liquor? Remember the original St. Pauli Girl, Tennent’s bevy of lager lovelies, or Olde Frothingslosh (“the pale stale ale with the foam on the bottom”)?
 
Presented alphabetically by brand, the nearly 500 cans collected here come from thirty countries and range from the iconic to the obscure to the downright bizarre. From long-forgotten brews to classic brands that have changed their look but never gone out of style, Beer offers a peek into the last century of beer culture, exploring what we drank, how we drank it, and why we picked it off the shelf. While it may not be as refreshing as a frosty cold can of Bud, cracking open this book is certain to stimulate beer lovers and design fans alike.
 
“A great look back at the history of beer design and advertising throughout the last century. I’m sure most beer lovers could appreciate this particular book.” —PhillyBurbs
 
“From the deliciously ephemeral Schmidt’s City Club, to the ambiguous ‘Lite Beer’—the collection will have you saying, ‘Who the hell ever drank that?’ and perhaps, ‘What the hell was I thinking in college?’” —Foodiggity

Expand title description text
Publisher: Chronicle Books LLC

Kindle Book

  • Release date: March 22, 2023

OverDrive Read

  • ISBN: 9781452106861
  • Release date: March 22, 2023

EPUB ebook

  • ISBN: 9781452106861
  • File size: 81546 KB
  • Release date: March 22, 2023

Formats

Kindle Book
OverDrive Read
EPUB ebook

Languages

English

“Lends some insight into the evolution of beer can design and the changing conversation with the consumer through its 500 images.” —Cool Hunting
 
Ever crack open a can of Chief Oshkosh of Wisconsin, or sample Pabst’s Big Cat Malt Liquor? Remember the original St. Pauli Girl, Tennent’s bevy of lager lovelies, or Olde Frothingslosh (“the pale stale ale with the foam on the bottom”)?
 
Presented alphabetically by brand, the nearly 500 cans collected here come from thirty countries and range from the iconic to the obscure to the downright bizarre. From long-forgotten brews to classic brands that have changed their look but never gone out of style, Beer offers a peek into the last century of beer culture, exploring what we drank, how we drank it, and why we picked it off the shelf. While it may not be as refreshing as a frosty cold can of Bud, cracking open this book is certain to stimulate beer lovers and design fans alike.
 
“A great look back at the history of beer design and advertising throughout the last century. I’m sure most beer lovers could appreciate this particular book.” —PhillyBurbs
 
“From the deliciously ephemeral Schmidt’s City Club, to the ambiguous ‘Lite Beer’—the collection will have you saying, ‘Who the hell ever drank that?’ and perhaps, ‘What the hell was I thinking in college?’” —Foodiggity

Expand title description text