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Title details for Breaking Up America by Joseph Turow - Available

Breaking Up America

by Joseph Turow
ebook
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Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity, and lifesyles.

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Publisher: University of Chicago Press

Kindle Book

  • Release date: June 3, 2008

OverDrive Read

  • ISBN: 9780226817514
  • Release date: June 3, 2008

PDF ebook

  • ISBN: 9780226817514
  • File size: 15440 KB
  • Release date: June 3, 2008
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Formats

Kindle Book
OverDrive Read
PDF ebook
Kindle restrictions

subjects

Business Sociology Nonfiction

Languages

English

Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity, and lifesyles.

Expand title description text
Business Sociology Nonfiction