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Guerrilla Marketing Research

ebook
Guerrilla Marketing Research destroys the myth that only big companies can afford marketing research. This book focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys - and how they can do it for far less than they think.This compelling and easy to read book will take readers on a fascinating journey through one of the most misunderstood and under-utilized marketing techniques. The secrets unveiled and the tips offered will benefit the most sceptical business owner, manager or entrepreneur as to the value of marketing research.

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Publisher: Kogan Page Publishers Edition: 1

OverDrive Read

  • ISBN: 0749448571
  • Release date: August 8, 2006

PDF ebook

  • ISBN: 0749448571
  • File size: 863 KB
  • Release date: August 8, 2006

Formats

OverDrive Read
PDF ebook

subjects

Business Nonfiction

Languages

English

Guerrilla Marketing Research destroys the myth that only big companies can afford marketing research. This book focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys - and how they can do it for far less than they think.This compelling and easy to read book will take readers on a fascinating journey through one of the most misunderstood and under-utilized marketing techniques. The secrets unveiled and the tips offered will benefit the most sceptical business owner, manager or entrepreneur as to the value of marketing research.

Expand title description text