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Organizations Don't Tweet, People Do

ebook
Practical advice for managers on how the Web and social media can help them to do their jobs better

Today's managers are faced with an increasing use of the Web and social platforms by their staff, their customers, and their competitors, but most aren't sure quite what to do about it or how it all relates to them. Organizations Don't Tweet, People Do provides managers in all sorts of organizations, from governments to multinationals, with practical advice, insight and inspiration on how the Web and social tools can help them to do their jobs better. From strategy to corporate communication, team building to customer relations, this uniquely people-centric guide to social media in the workplace offers managers, at all levels, valuable insights into the networked world as it applies to their challenges as managers, and it outlines practical things they can do to make social media integral to the tone and tenor of their departments or organizational cultures.

  • A long-overdue guide to social media that talks directly to people in the real world in which they work
  • Grounded in the author's unparalleled experience consulting on social media, it features eye-opening accounts from some of the world's most successful and powerful organizations
  • Gives managers at all levels and in every type of organization the context and the confidence to make better decisions about the social web and its impact on them

  • Expand title description text
    Publisher: Wiley

    Kindle Book

    • Release date: December 12, 2011

    OverDrive Read

    • ISBN: 9781119951315
    • Release date: December 12, 2011

    EPUB ebook

    • ISBN: 9781119951315
    • File size: 569 KB
    • Release date: December 12, 2011

    Formats

    Kindle Book
    OverDrive Read
    EPUB ebook

    subjects

    Business Nonfiction

    Languages

    English

    Practical advice for managers on how the Web and social media can help them to do their jobs better

    Today's managers are faced with an increasing use of the Web and social platforms by their staff, their customers, and their competitors, but most aren't sure quite what to do about it or how it all relates to them. Organizations Don't Tweet, People Do provides managers in all sorts of organizations, from governments to multinationals, with practical advice, insight and inspiration on how the Web and social tools can help them to do their jobs better. From strategy to corporate communication, team building to customer relations, this uniquely people-centric guide to social media in the workplace offers managers, at all levels, valuable insights into the networked world as it applies to their challenges as managers, and it outlines practical things they can do to make social media integral to the tone and tenor of their departments or organizational cultures.

  • A long-overdue guide to social media that talks directly to people in the real world in which they work
  • Grounded in the author's unparalleled experience consulting on social media, it features eye-opening accounts from some of the world's most successful and powerful organizations
  • Gives managers at all levels and in every type of organization the context and the confidence to make better decisions about the social web and its impact on them

  • Expand title description text
    • Details

      Publisher:
      Wiley

      Kindle Book
      Release date: December 12, 2011

      OverDrive Read
      ISBN: 9781119951315
      Release date: December 12, 2011

      EPUB ebook
      ISBN: 9781119951315
      File size: 569 KB
      Release date: December 12, 2011

    • Creators
    • Formats
      Kindle Book
      OverDrive Read
      EPUB ebook
    • Languages
      English