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Title details for Key Account Management 3rd edition by P. Cheverton - Available

Key Account Management 3rd edition

by P. Cheverton
ebook
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Any organization’s key accounts are its lifeblood. This highly practical book puts forward a unique yet simple planning methodology for identifying, obtaining, retaining and developing key customers. Completely updated and revised with lots of new material to reflect the latest best practice, this edition will reinforce its standing as the premier book on the subject. This is one of very few books to take the long-term, team-selling strategic view of Key Account Management (KAM).
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Publisher: Kogan Page Publishers Edition: 3

OverDrive Read

  • ISBN: 0749447141
  • Release date: August 8, 2006

PDF ebook

  • ISBN: 0749447141
  • File size: 2001 KB
  • Release date: August 8, 2006

Formats

OverDrive Read
PDF ebook

subjects

Business Nonfiction

Languages

English

Any organization’s key accounts are its lifeblood. This highly practical book puts forward a unique yet simple planning methodology for identifying, obtaining, retaining and developing key customers. Completely updated and revised with lots of new material to reflect the latest best practice, this edition will reinforce its standing as the premier book on the subject. This is one of very few books to take the long-term, team-selling strategic view of Key Account Management (KAM).
Expand title description text
Business Nonfiction