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Shopping for Votes

ebook
A witty, insightful, and provocative look at the inside world of political marketing and its impact on democracy

Inside the political backrooms of Ottawa, the Mad Men of Canadian politics are planning their next consumer-friendly pitch. Where once politics was seen as a public service, increasingly it’s seen as a business, and citizens are considered customers. But its unadvertised products are voter apathy and gutless public policy.

Ottawa insider Susan Delacourt takes readers onto the world of Canada’s top political marketers, explaining how parties slice and dice their platforms according to what polls say voters’ priorities are in each constituency, and how parties control the media.Provocative, incisive and entertaining, Checked Out is The Age of Persuasion meets The Armageddon Factor.

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Publisher: D & M Publishers

Kindle Book

  • Release date: October 5, 2013

OverDrive Read

  • ISBN: 9781926812946
  • Release date: October 5, 2013

EPUB ebook

  • ISBN: 9781926812946
  • File size: 895 KB
  • Release date: October 5, 2013

Formats

Kindle Book
OverDrive Read
EPUB ebook

Languages

English

A witty, insightful, and provocative look at the inside world of political marketing and its impact on democracy

Inside the political backrooms of Ottawa, the Mad Men of Canadian politics are planning their next consumer-friendly pitch. Where once politics was seen as a public service, increasingly it’s seen as a business, and citizens are considered customers. But its unadvertised products are voter apathy and gutless public policy.

Ottawa insider Susan Delacourt takes readers onto the world of Canada’s top political marketers, explaining how parties slice and dice their platforms according to what polls say voters’ priorities are in each constituency, and how parties control the media.Provocative, incisive and entertaining, Checked Out is The Age of Persuasion meets The Armageddon Factor.

Expand title description text