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Title details for Introduction to Market & Social Research by Karen Adams - Available

Introduction to Market & Social Research

by Karen Adams
Ian Brace
ebook
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An Introduction to Market and Social Research is an easy-to-use guide for anyone who needs to understand the basic principles and techniques of effective market or social research. This step-by-step textbook contains clear descriptions, practical examples and activities that will help you to gain a clear understanding of the research process and how research information can be used effectively in business decision-making. A vital study guide for those working towards the MRS/City & Guilds Certificate in Market & Social Research, it follows the syllabus and contains regular revision sections to help candidates study for the exam. However, it is not just for students; it is also suitable for anyone who is not a research practitioner who needs to know the basics. The inclusion of practical examples, tasks and multiple-choice questions will help you to understand how key points work in practice.

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Publisher: Kogan Page Publishers Edition: 1st

OverDrive Read

  • ISBN: 9780749450359
  • Release date: March 27, 2007

PDF ebook

  • ISBN: 9780749450359
  • File size: 399 KB
  • Release date: March 27, 2007

Formats

OverDrive Read
PDF ebook

subjects

Business Nonfiction

Languages

English

An Introduction to Market and Social Research is an easy-to-use guide for anyone who needs to understand the basic principles and techniques of effective market or social research. This step-by-step textbook contains clear descriptions, practical examples and activities that will help you to gain a clear understanding of the research process and how research information can be used effectively in business decision-making. A vital study guide for those working towards the MRS/City & Guilds Certificate in Market & Social Research, it follows the syllabus and contains regular revision sections to help candidates study for the exam. However, it is not just for students; it is also suitable for anyone who is not a research practitioner who needs to know the basics. The inclusion of practical examples, tasks and multiple-choice questions will help you to understand how key points work in practice.

Expand title description text
Business Nonfiction