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Title details for Pay Per Click Search Engine Marketing For Dummies by Peter Kent - Available

Pay Per Click Search Engine Marketing For Dummies

by Peter Kent
ebook
Read a sample Read a sample
Plan and launch your PPC campaign and keep track of its progress

If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you.

Discover how to

  • Use the right keywords to trigger your ads
  • Figure your breakeven point
  • Write ads that reach your customers
  • Calculate return on investment
  • Use geo targeting
  • Track your ad results
    • Expand title description text
    Series: Dummies Publisher: Wiley

    Kindle Book

    • Release date: March 20, 2006

    OverDrive Read

    • ISBN: 9781118043929
    • Release date: March 20, 2006

    EPUB ebook

    • ISBN: 9781118043929
    • File size: 28503 KB
    • Release date: March 20, 2006

    Formats

    Kindle Book
    OverDrive Read
    EPUB ebook

    subjects

    Computer Technology Nonfiction

    Languages

    English

    Plan and launch your PPC campaign and keep track of its progress

    If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you.

    Discover how to

  • Use the right keywords to trigger your ads
  • Figure your breakeven point
  • Write ads that reach your customers
  • Calculate return on investment
  • Use geo targeting
  • Track your ad results
    • Expand title description text
    Computer Technology Nonfiction
    • Details

      Publisher:
      Wiley

      Kindle Book
      Release date: March 20, 2006

      OverDrive Read
      ISBN: 9781118043929
      Release date: March 20, 2006

      EPUB ebook
      ISBN: 9781118043929
      File size: 28503 KB
      Release date: March 20, 2006

    • Creators
    • Formats
      Kindle Book
      OverDrive Read
      EPUB ebook
    • Languages
      English