Main Nav

Search Engine Optimization For Dummies

Click this cover for a(n) eBook sample of Search Engine Optimization For Dummies.
Wish list ribbon
Search Engine Optimization For Dummies Sample

Search Engine Optimization For Dummies

Borrow Borrow
"If we build it, they will come." Unfortunately, in the field of Web sites, that's an unfulfilled dream. Having a Web site does not automatically guarantee having traffic, even if you register the...
"If we build it, they will come." Unfortunately, in the field of Web sites, that's an unfulfilled dream. Having a Web site does not automatically guarantee having traffic, even if you register the...
Available formats-
  • Kindle Book
  • Adobe PDF eBook
Languages:-
Copies-
  • Available:
    3
  • Library copies:
    3
Levels-
  • ATOS:
  • Lexile:
  • Interest Level:
  • Reading Level:


 
Description-
  • "If we build it, they will come."


    Unfortunately, in the field of Web sites, that's an unfulfilled dream. Having a Web site does not automatically guarantee having traffic, even if you register the site with appropriate search engines. Whether you're an e-tailer who wants customers, a business that wants clients, or an organization that wants to get your message out, Search Engine Optimization For Dummies explains the rules of the game with information on:



    • Spiders--not the yucky kind, but the software that grabs Web pages, and then,,reads and indexes the information

    • Search indexes or engines, search directories, non-spidered indexes, and pay-per-click systems

    • The eight search systems you really need to impress and how to get your pages into them

    • Keywords and how to choose them strategically and use them often

    • Submitting to the directories, including the biggies (Yahoo! Directory and the Open Director Project) and second-tier directories

    • Using shopping directories for e-commerce sites, complete with a list of nine popular ones and CPCs (cost per click) for various types of merchandise on various sites



    Written by Peter Kent, e-commerce consultant, popular speaker, and critically-acclaimed author, Search Engine Optimization For Dummies helps you build a search engine- friendly site (or fix an existing site) and build traffic, showing you how to:



    • Use effective Web site structure and text, including filenames, directory structure, title tags, descriptive meta tags, keyword meta tags, and an HTML navigation system,

    • Avoid things search engines avoid, such as frames, invisible navigation systems, including those created with Java applets, Java Scripts and Macromedia Flash, cluttered sites overloaded with HTML unrelated to content, and more

    • Bulk up your site with content--original or recycled

    • Use specialized search systems to attract valuable, highly targeted traffic

    • Use link popularity to boost your position and your PageRank



    Complete with a tear-out cheat sheet and information about Web sites you may want to hit for even more information, Search Engine Optimization For Dummies will help you make the Web site hit list.

Reviews-
  • ITWales.com, August 2004 "...required reading for anyone with a presence on the internet...better than the rest...might be the best investment you ever make..."
  • Internet Works, October 2004 "..money well spent if you're serious about boosting your web potential..." (4 stars...)"
Title Information+
  • Publisher
    John Wiley & Sons, Ltd.
  • Kindle Book
    Release date:
  • Adobe PDF eBook
    Release date:
Digital Rights Information+
  • Copyright Protection (DRM) required by the Publisher may be applied to this title to limit or prohibit printing or copying. File sharing or redistribution is prohibited. Your rights to access this material expire at the end of the lending period. Please see Important Notice about Copyrighted Materials for terms applicable to this content.

You've reached your checkout limit.

Visit your Bookshelf to manage your titles.

×

You already have this title checked out.

Want to go to your Bookshelf?

×

Recommendation Limit Reached.

You have reached the maximum number of titles you are permitted to recommend at this time.

×

Sign in to recommend this title.

Recommend your library consider adding this title to the Digital Collection.

×
×

×

To recommend Search Engine Optimization For Dummies, complete the following information:

*indicates required information

(comma separates multiple email addresses, i.e. bob@aol.com, bob@hotmail.com)

Subject: Check out this downloadable title at the Greater Phoenix Digital Library


We respect your privacy. Any and all information collected at this site will be kept strictly confidential and will not be sold, reused, rented, loaned, or otherwise disclosed.

×
Recommend this title to the library to be added to the Digital Collection
Search Engine Optimization For Dummies
Search Engine Optimization For Dummies
Peter Kent
×
Buy it now
and help our library WIN!
Search Engine Optimization For Dummies
Search Engine Optimization For Dummies
Peter Kent
Choose a retail partner below to buy this title now.
A portion of this purchase goes to support your library.
×